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About reTyre

Paul and Sigmund introduce company's philosophy

About Us

reTyre is a Norwegian tyre company and leading expert in developing modular tyre products and solutions for a wide range of vehicles and needs.

Our ever-expanding portfolio of products helps cyclists to become all-year cyclists, wheelchair users to have a more active lifestyle, parents of newborns to feel safe while strolling, and fleet companies to quickly adapt to changing weather and keep their fleet operational during all conditions.

We are a growing team of engineers, product designers, salespeople and marketers combining experience, knowledge and ambitions to develop and produce products that make life easier for our customers.

reTyre’s journey started in 2015 at NTNU in Trondheim when the first prototype was developed. After 5 years of testing and development together with research giants such as SINTEF and ICPE, we have developed and patented the world’s first modular tyre system. Out tyre systems not only make it easier and better for the users but are also better for the environment and the industry’s sustainability. We are proud to have developed a production technology which – in a few years – will provide the world’s only 100% recyclable tyre!

Be Different

reTyre has no intention of becoming similar to the rest, but rather a vision of being different in a smart way. By being innovative, not only in relation to WHAT we do, but also in relation to HOW we do it, reTyre is becoming a benchmark for disruptive innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves by always finding new ways
  • Courage to think big, to be bold and to deny the status quo
reTyre team is holding reTyre products
reTyre team is holding reTyre products

Be Different

reTyre has no intention of becoming similar to the rest, but rather a vision of being different in a smart way. By being innovative, not only in relation to WHAT we do, but also in relation to HOW we do it, reTyre is becoming a benchmark for disruptive innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo
reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

reTyre booth at event with Buddy Bike bike
reTyre booth at event with Buddy Bike bike

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

EU Horizon 2020 logo
EU Horizon 2020 logo

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

for-a-greener-world-retyre

For a greener world

At reTyre we care deeply for the protection of the environment and do our best to contribute to these efforts through focusing on establishing sustainable manufacturing and operating procedures. reTyre directly addresses one of the largest global challenges; sustainable urban transportation, and contributes to these efforts by facilitating biking, reducing rubber consumption and improving mobility for multiple segments.

Read more here.