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About reTyre

Paul and Sigmund introduce company's philosophy

About Us

reTyre is a brand of Technium AS which was formed with vision to help bring forward innovative solutions. reTyre’s journey started in 2015 when the first prototype with fastening mechanism was developed. After two years of thorough development and testing, a patent was granted, and the alpha version of the bicycle tire launched.

Today, reTyre is selling the 3rd generation of products, which includes perfected zip-on technology with one of a kind stainless steel zippers; new skin technology for ultra-thin and durable skins; improved rubber compounds that have gone through extensive user testing in different harsh environments.

reTyre can now proudly state that it is been recognized globally, with more than 8.000 sold tires and with presence in some of the largest sport chains, distributors and international online stores.

reTyre patent also extends to other vehicle tires and different fastening mechanisms, so stay tuned to see how reTyre is revolutionizing the tire industry!

Be Different

reTyre has no intention of becoming similar to the rest, but rather become different in a smart way. By being innovative in not only WHAT we do, but HOW we do it, reTyre will become a benchmark for innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo
reTyre team is holding reTyre products
reTyre team is holding reTyre products

Be Different

reTyre has no intention of becoming similar to the rest, but rather become different in a smart way. By being innovative in not only WHAT we do, but HOW we do it, reTyre will become a benchmark for innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo
reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

reTyre booth at event with Buddy Bike bike
reTyre booth at event with Buddy Bike bike

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

Paul profile image

Paul Magne Amundsen

Chief Executive Officer

Sigmund profile image

Sigmund Andenes

Chief Technology Officer

Alex profile image

Alexander G. Gjorven

Chief Operating Officer

Tamara profile image

Tamara Rosic

Chief Marketing Officer

Brage profile image

Brage Marvik

Lead Designer/Product Developer

Remi profile image

Remi Lelievre

Product Manager

Mattias profile image

Mattias Storvestre

Product Manager

Tarjei profile image

Tarjei Hofset

Product Manager

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

EU Horizon 2020 logo
EU Horizon 2020 logo

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

for-a-greener-world-retyre

For a greener world

At reTyre we care deeply for the protection of the environment and do our best to contribute to these efforts through focusing on establishing sustainable manufacturing and operating procedures. reTyre directly addresses one of the largest global challenges; sustainable urban transportation, and contributes to these efforts by facilitating biking, reducing rubber consumption and improving mobility for multiple segments.

Read more here.