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About reTyre

Paul and Sigmund introduce company's philosophy

About Us

reTyre is a brand of Technium AS which was formed with a vision to help bring forward innovative solutions. reTyre’s journey started in 2015 when the first prototype with a fastening mechanism was developed. After two years of thorough development and testing, a patent was granted, and the alpha version of the zipper bicycle tire was launched.

Today, reTyre is selling the 3rd generation of products, which includes perfected zip-on technology with one of a kind stainless steel zippers; new skin technology for ultra-thin and durable skins; improved rubber compounds that have gone through extensive user testing in different harsh environments.

reTyre can now proudly state that it has been recognized globally, with more than 20.000 sold tires and with presence in some of the largest sports chains, distributors, international online stores, and with a several important e-bike brand collaborations.

reTyre patent also extends to other vehicle tires (two new product launches expected in 2021!) and different fastening mechanisms, so stay tuned to see how reTyre is revolutionizing the tire industry!

Be Different

reTyre has no intention of becoming similar to the rest, but rather a vision of being different in a smart way. By being innovative, not only in relation to WHAT we do, but also in relation to HOW we do it, reTyre is becoming a benchmark for disruptive innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves by always finding new ways
  • Courage to think big, to be bold and to deny the status quo
reTyre team is holding reTyre products
reTyre team is holding reTyre products

Be Different

reTyre has no intention of becoming similar to the rest, but rather a vision of being different in a smart way. By being innovative, not only in relation to WHAT we do, but also in relation to HOW we do it, reTyre is becoming a benchmark for disruptive innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo
reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

reTyre bag
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

reTyre booth at event with Buddy Bike bike
reTyre booth at event with Buddy Bike bike

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

Paul profile image

Paul Magne Amundsen

Chief Executive Officer

Unstoppable optimist, strategist and inventor gone mad. Lazy enough to constantly look for innovations to make life easier – and impatient enough to rather make them myself.
Sigmund profile image

Sigmund Andenes

Chief Technology Officer

Problem solver, business-oriented engineer interested in programming, football and running. Last but not least, e-bike commuter and reTyre co-founder!
Alex profile image

Alexander G. Gjorven

Chief Operating Officer

Serial entrepreneur, teacher and glaciologist – in that order. Organiser and system freak, eternal optimist. Loves meeting new people!

Tamara Rosic

Chief Marketing Officer

International marketing specialist, obsessed with tech but still a dreamer. Traveller, photographer, music & art lover… and 100% cat lady.

Nghiem Ha Khong

Digital Marketing Manager

Passionate about the digital world with a growth mindset. An easy-going person, a good listener and a home decor lover.

Auriane Gresillon

Sales and Marketing Assistant

Enthusiastic and persistent, she follows her interest in entrepreneurship. Also a professional musician and horse rider in her spare time.
Brage profile image

Brage Marvik

Lead Designer/Product Developer

Suffering from perfectionism. Will create anything, but not lame stuff. Dabbling in product development and mechanical engineering. Pretty ambitious. Tell me to do a one arm handstand.
Mattias profile image

Mattias Storvestre

Product Manager

Handy-magician, best builder of straw-towers and winner of many reTyre competitions. Also, too lazy to write my own statement.
Tarjei profile image

Tarjei Hofset

Product Manager

Mtb connoisseur. Tinkerer of technical and mechanical things. 200cm of pure finesse and delicacy, according to my mom.

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

EU Horizon 2020 logo
EU Horizon 2020 logo

Funding

In order to continue our mission, belief and support are hugely important. Since the start up, we have been fortunate to be granted over 25 MNOK in funds. We are extremely thrilled to been shown such faith in our product.

So far, we have been granted funding from 3 major programmes, The Research Council of Norway’s BIA-programme, towards the development of new recyclable products; EU Horizon 2020 towards the development of our modular tyre grand plan, which aims to make reTyre Skins even more sustainable for the environment; and MANUNET, funded both by EU and The Research Council of Norway, a production-project in partnership with SINTEF and Romanian company ICPE.

Read more about our funding here.

for-a-greener-world-retyre

For a greener world

At reTyre we care deeply for the protection of the environment and do our best to contribute to these efforts through focusing on establishing sustainable manufacturing and operating procedures. reTyre directly addresses one of the largest global challenges; sustainable urban transportation, and contributes to these efforts by facilitating biking, reducing rubber consumption and improving mobility for multiple segments.

Read more here.