reTyre is a brand of Technium AS which was formed with a vision to help bring forward innovative solutions. reTyre’s journey started in 2015 when the first prototype with a fastening mechanism was developed. After two years of thorough development and testing, a patent was granted, and the alpha version of the zipper bicycle tire was launched.
reTyre has no intention of becoming similar to the rest, but rather a vision of being different in a smart way. By being innovative, not only in relation to WHAT we do, but also in relation to HOW we do it, reTyre is becoming a benchmark for disruptive innovation.
Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:
- Sustainability and social commitment
- Willingness to learn, to improve ourselves and find new ways
- Courage to think big, to be bold and to deny status quo
Because Easier is Better
To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.
reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.
Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.
“Nothing is impossible. The impossible just takes a little more time.”