Skip links

About reTyre

About Us

reTyre is a brand of Technium AS which was formed with vision to help bring forward innovative solutions. reTyre’s journey started in 2015 when the first prototype with fastening mechanism was developed. After two years of thorough development and testing, patent was granted, and the alpha version of the tire launched.

Since then 5.500 has been sold, which include some of the largest sport chains selling the product. The successful launch has enabled a second generation of reTyre products, and the team is working hard to bring them to life.

Be Different

reTyre has no intention of becoming similar to the rest, but rather become different in a smart way. By being innovative in not only WHAT we do, but HOW we do it, reTyre will become a benchmark for innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo

Be Different

reTyre has no intention of becoming similar to the rest, but rather become different in a smart way. By being innovative in not only WHAT we do, but HOW we do it, reTyre will become a benchmark for innovation.

Above anything else, reTyre values the innovative and fearless entrepreneurial mindset. At reTyre we also embrace the following values:

  • Sustainability and social commitment
  • Willingness to learn, to improve ourselves and find new ways
  • Courage to think big, to be bold and to deny status quo
Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

Because Easier is Better

Our Vision

To make life easier and improve the user experience for customers through innovative and user-friendly tyre solutions. We aim to become a world-class tyre company and the undisputed go-to brand for modular tyre systems, with a strong and clear global brand identity.

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

Our Mission

reTyre is a premium tyre company providing excellent, innovative and ridiculously user-friendly modular tyre products for a global market. At reTyre we fearlessly and constantly challenge the status quo in the industry – refusing to do what everyone else is doing just because it is easy.

Our mission is to challenge what a tyre is, what a tyre can do (for you) and to perfect how a tyre can improve your experience. By providing tailored solutions for multiple market segments, operating effectively and surpassing the expectations of our customers and partners – we believe we can impose a paradigm shift for the whole value chain.

“Nothing is impossible. The impossible just takes a little more time.”

Paul Magne Amundsen

Chief Executive Officer

Unstoppable optimist, strategist and inventor gone mad. Lazy enough to constantly look for innovations to make life easier – and impatient enough to rather make them myself.

Sigmund Andenes

Chief Technology Officer

Problem solver, business-oriented engineer interested in programming, football and running. Last but not least, e-bike commuter and reTyre founder!

Alexander G. Gjorven

Chief Operating Officer

Serial entrepreneur, teacher and glaciologist – in that order. Organiser and system freak, eternal optimist. Loves meeting new people!

Tamara Rosic

Chief Marketing Officer

International marketing specialist, obsessed with tech but still a dreamer. Traveller, photographer, music & art lover… and 100% cat lady.

Brage Marvik

Lead Designer/Product Developer

Suffering from perfectionism. Will create anything, but not lame stuff. Dabbling in product development and mechanical engineering. Pretty ambitious. Tell me to do a one arm handstand.

Remi Lelievre

Product Manager

Avid cyclist and retail expert with extensive sales and marketing experience from the cycling industry. Curious about life and people, driven by experiences, tends to respond to people rather than situations.

Mattias Storvestre

Product Manager

Handy-magician, best builder of straw-towers and winner of many reTyre competitions. Also, too lazy to write my own statement.

Tarjei Hofset

Product Manager

Mtb connoisseur. Tinkerer of technical and mechanical things. 200cm of pure finesse and delicacy, according to my mom.