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Red Dot Design Award Winner 2019

Product Design 2019

reTyre won the award for highest design quality in the internationally esteemed design competition the Red Dot Award: Product Design 2019.

More than 5,500 products were entered in this year’s competition, and after the adjudication process, where all products for several days are thoroughly examined and put to the test, it was the young company’s sleek modular tyre design which impressed the experienced jury.

Red Dot has recognized the innovative tyre system as the first of its kind – an integrated zip-on technology, allowing cyclists to quickly change their tyre to match the terrain. reTyre One, the base tyre of the system comes with a reinforced zipper. Should the weather change unexpectedly, the user simply needs to zip on the skin most suitable for the new road condition.

Award Ceremony

The winners will be celebrated for their outstanding achievements at an award ceremony in Essen, Germany, each year divided into three events. reTyre will officially receive their award at the Red Dot Gala 8 July 2019, enjoy the Winner’s Dinner and attend subsequent Designers’ Night party. The party, which is the final event will be held in the Red Dot Design Museum Essen. Winners will receive their certificates and have the award-winning products join the exhibition “Design on Stage”, and from that date also be showcased in the Red Dot Design Yearbook, online and in the app.

In reference to the winners, Professor Dr. Peter Zec, founder and CEO of Red Dot said: “I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead.”

More information about the Red Dot Award can be found at www.red-dot.org

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