reTyre won the award for highest design quality in the internationally esteemed design competition the Red Dot Award: Product Design 2019.
More than 8.000 products were entered in this year’s competition, and after the adjudication process, where all products for several days are thoroughly examined and put to the test, it was the young company’s sleek modular tyre design which impressed the experienced jury.
Red Dot has recognized the innovative tyre system as the first of its kind – an integrated zip-on technology, allowing cyclists to quickly change their tyre to match the terrain. reTyre One, the base tyre of the system comes with a reinforced zipper. Should the weather change unexpectedly, the user simply needs to zip on the skin most suitable for the new road condition.